“The Passion of the Christ” will get its due at ShoWest. Pic will be presented the first Favorite Movie of the Year Award, sponsored by USA Today and Coca-Cola, at the confab’s closing banquet on Thursday in Las Vegas.
Kudo, which was awarded by online voting, is the first fan-based award to be presented at ShoWest.
For two months, voting was open on a site promoted in USA Today’s paper and on its web site. Visitors could select from last year’s top ten grossing pics.
Riding a buzz of religious devotion and political controversy, “The Passion,” produced by Mel Gibson’s Icon and distribbed in the U.S. by Newmarket Films, raked in over $370 million, making it 2004’s third biggest earner at the domestic box office behind only “Shrek 2” and “Spider-Man 2.”
It was Gibson’s third outing as a helmer, following 1995’s “Braveheart” and 1993’s “The Man without a Face.”