You will be redirected back to your article in seconds

Euro pix in N.Y. mix

Biz screenings to boost marketing efforts

LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers.

Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and helmers are likely to attend.

“The industry screenings in New York further reinforce EFP’s mandate to work more closely with the industry in designing its programs,” said EFP prexy Claudia Landsberger. “By stepping out of EFP’s traditional structure of working within established festivals, the organization is heading in a new direction in supporting the promotion and marketing of films worldwide.”

The screenings are modeled after a series run by German Films over the past 12 months.

“Our experience with private, invitation-only screenings in New York has been extremely positive,” said Christian Dorsch, EFP board member and managing director of German Films. “A number of films that we have presented have been picked up for North American distribution. It is well worth the effort to attempt the same with high-quality films from throughout Europe.”

EFP will continue the series, supported by European Union’s Media Program, with screenings tentatively scheduled for March, June and October.

More Film

  • 'Profile' Review: Timur Bekmambetov's Lurid Online

    Berlin Film Review: 'Profile'

    LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers. Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and […]

  • 'Black Panther' Heading to Box Office

    Box Office: 'Black Panther' Heads to Glory With $235 Million Holiday Weekend

    LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers. Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and […]

  • 'U - July 22' Review: A

    Berlin Film Review: 'U - July 22'

    LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers. Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and […]

  • Berlinale: 'The War Has Ended' Awarded

    Berlinale: 'The War Has Ended' Awarded Two Co-Production Market Prizes

    LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers. Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and […]

  • The Greatest Showman on Earth

    Japan Box Office: ‘Greatest Showman’ Pitches up as Weekend Winner

    LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers. Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and […]

  • No Merchandising. Editorial Use Only. No

    Korea Box Office: ‘Black Panther’ Rules Holiday Weekend

    LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers. Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and […]

  • IN DEN GÄNGEN (R: Thomas Stuber);

    Berlin: Music Box Buys U.S. Rights to Thomas Stuber's 'In the Aisles'

    LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers. Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and […]

More From Our Brands

Access exclusive content