Euro pix in N.Y. mix

Biz screenings to boost marketing efforts

LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers.

Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and helmers are likely to attend.

“The industry screenings in New York further reinforce EFP’s mandate to work more closely with the industry in designing its programs,” said EFP prexy Claudia Landsberger. “By stepping out of EFP’s traditional structure of working within established festivals, the organization is heading in a new direction in supporting the promotion and marketing of films worldwide.”

The screenings are modeled after a series run by German Films over the past 12 months.

“Our experience with private, invitation-only screenings in New York has been extremely positive,” said Christian Dorsch, EFP board member and managing director of German Films. “A number of films that we have presented have been picked up for North American distribution. It is well worth the effort to attempt the same with high-quality films from throughout Europe.”

EFP will continue the series, supported by European Union’s Media Program, with screenings tentatively scheduled for March, June and October.

More Film

  • Kevin Hart Great Outdoors

    Film News Roundup: Kevin Hart Boards Action-Comedy 'On the Run' at Universal

    LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers. Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and […]

  • Star Wars: The Last Jedi

    AMC Adding Late-Night Screenings for 'Star Wars: The Last Jedi'

    LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers. Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and […]

  • Donald Trump 'Mentally Unfit' to Be

    Donald Trump Is 'Mentally Unfit' to Be U.S. President, Rob Reiner Says

    LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers. Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and […]

  • Tiffany Haddish Girls Trip

    Tiffany Haddish Joins Ike Barinholtz in Satirical Thriller 'The Oath'

    LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers. Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and […]

  • Redbox On Demand - Roku

    Redbox Launches Digital Movie and TV Service, Without Disney Titles

    LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers. Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and […]

  • Nabil Ayouch Talks Taboos, Arab Youth,

    Nabil Ayouch: ‘No Subject Should be Taboo in the Arab World’

    LONDON — Marketing support body European Film Promotion will launch industry screenings in New York in November to introduce European films to North American buyers. Four pics, to be announced at the end of September, will each get one screening on Nov. 14 and 15 at the Tribeca Film Center. The movies’ sales agents and […]

More From Our Brands

Access exclusive content