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Euro coin pledged for sales push

European Film Promotions taps $470,000 marketing fund

LONDON — The European Commission’s MEDIA Program has pledged Euros 400,000 ($470,000) to European Film Promotion’s 2006 Film Sales Support initiative.

The scheme assists European sales agents and producers in marketing and promoting their pics at selected non-European film fests.

As was the case this year, the FSS scheme will be in place at the 2006 editions of the Sundance, Mar del Plata, Buenos Aires, Shanghai, Toronto, Rio de Janeiro and Pusan festivals.

Since 2004, EFP has supported 143 European films, of which 35% have been sold for local distribution after fest screenings.

More than 60 different European sales agents have benefited from the sales incentive, which contributes towards the costs of a subtitled or dubbed print, publicity material, hiring a publicist and other activities including getting hard-up Euro filmmakers to fests to tub-thump for their pics.

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