EC donating pic promo coin

Commission pledges funds for Film Sales Support initiative

LONDON — The European Commission is forking out E400,000 ($470,000) to promote Euro films at seven fests.

The EC has pledged the coin to European Film Promotion’s 2006 Film Sales Support initiative, which helps sales agents and producers market their pics at the Sundance, Mar del Plata, Buenos Aires, Shanghai, Toronto, Rio de Janeiro and Pusan film festivals.

Since 2004, EFP has supported 143 European films, of which 35% have been sold for local distribution after fest screenings.

More than 60 European sales agents have benefited from the incentive, which contributes toward the costs of a subtitled or dubbed print, publicity material, hiring a publicist and other activities, including getting hard-up Euro filmmakers to fests to tubthump their pics.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading