You will be redirected back to your article in seconds

CJ plans digital pix to push theaters

S. Korean company to coin 8 pics using local directors

HOLLYWOOD — CJ Entertainment will produce a slate of low-budget movies to promote its digital theater chain.

The South Korean giant will fully finance eight pics with budgets in the $1.5 million-$2.5 million range. They will be made by local helmers using high-definition digital technology throughout.

“By doing these films in HD we can cut budgets by 30% while also promoting digital cinemas,” said Shin Shang-han, CJ exec veep and head of distribution, film production, financing and marketing.

CJ has assembled many of the country’s top helmers including Park Chan-wook (“Old Boy”), Ryoo Seung-wan (“Arahan”) and Hur Jin-ho (“April Snow”). Others scheduled to contribute to the campaign include Yu Ha, Choi Dong-hoon, Lee Moo-young and Choi Ik-kwan, plus a rookie director who will be named in the next weeks.

Production of the slate, which kicks off with Ryoo’s “Jjakpae” in November, will be overseen by Lee Tae-heon, CJ head of production services.

Although CJ’s plex network has only a handful of digital projectors, it expects swiftly to install more. CJ described the process of making digital movies to drive demand for its digital screens as both an example of “backward linkage” and as an attempt to counter the current shortage of locally originated content.

In addition to reducing budgets, CJ expects the end-to-end digital process to boost creative freedom, cut distribution costs and shrink production times. All eight pics will be delivered in 2006-07.

“The value lies not only in the reduction of production cost but also in our ability to foster an environment in which the range and number of films produced will be significantly increased. The strength of Korean movies comes from continuous innovation. This project will help to contribute further to the improvement in the quality of Korean movies,” said Shin.

That perspective was echoed by helmer Park: “HD production will play an important role in increasing the range of new and innovative films available to audiences.”

CJ’s foreign sales team, which recently absorbed its rivals from Cinema Service, said it was unclear whether the films will be sold as a package or individually in international markets.

More Film

  • First-time Helmer Hirose Nanako at Asian

    First-time Helmer Hirose Nanako at Asian Project Market With 'Dawn'

    HOLLYWOOD — CJ Entertainment will produce a slate of low-budget movies to promote its digital theater chain. The South Korean giant will fully finance eight pics with budgets in the $1.5 million-$2.5 million range. They will be made by local helmers using high-definition digital technology throughout. “By doing these films in HD we can cut […]

  • Korean Audiences Line Up More Political

    Korean Audiences Line Up for More Political Docs

    HOLLYWOOD — CJ Entertainment will produce a slate of low-budget movies to promote its digital theater chain. The South Korean giant will fully finance eight pics with budgets in the $1.5 million-$2.5 million range. They will be made by local helmers using high-definition digital technology throughout. “By doing these films in HD we can cut […]

  • 'Hall of Mirrors': Edward Jay Epstein

    'Hall of Mirrors': Edward Jay Epstein on the Trail of Edward Snowden

    HOLLYWOOD — CJ Entertainment will produce a slate of low-budget movies to promote its digital theater chain. The South Korean giant will fully finance eight pics with budgets in the $1.5 million-$2.5 million range. They will be made by local helmers using high-definition digital technology throughout. “By doing these films in HD we can cut […]

  • Cher

    Cher Joins 'Mamma Mia!' Sequel 'Here We Go Again'

    HOLLYWOOD — CJ Entertainment will produce a slate of low-budget movies to promote its digital theater chain. The South Korean giant will fully finance eight pics with budgets in the $1.5 million-$2.5 million range. They will be made by local helmers using high-definition digital technology throughout. “By doing these films in HD we can cut […]

  • Nicolas Winding Refn

    Lumière Festival: Nicolas Winding Refn Unveils New Streaming Platform byNWR

    HOLLYWOOD — CJ Entertainment will produce a slate of low-budget movies to promote its digital theater chain. The South Korean giant will fully finance eight pics with budgets in the $1.5 million-$2.5 million range. They will be made by local helmers using high-definition digital technology throughout. “By doing these films in HD we can cut […]

  • Harvey Weinstein

    Producers Guild Votes to Expel Harvey Weinstein

    HOLLYWOOD — CJ Entertainment will produce a slate of low-budget movies to promote its digital theater chain. The South Korean giant will fully finance eight pics with budgets in the $1.5 million-$2.5 million range. They will be made by local helmers using high-definition digital technology throughout. “By doing these films in HD we can cut […]

  • Reid Scott

    'Veep' Actor Reid Scott in Talks to Join Tom Hardy's 'Venom' (EXCLUSIVE)

    HOLLYWOOD — CJ Entertainment will produce a slate of low-budget movies to promote its digital theater chain. The South Korean giant will fully finance eight pics with budgets in the $1.5 million-$2.5 million range. They will be made by local helmers using high-definition digital technology throughout. “By doing these films in HD we can cut […]

More From Our Brands

Access exclusive content