AFM sets up one-stop shop for buyers
HOLLYWOOD — Some Brit companies will be at the American Film Market for the first time, thanks to the export office run by U.K. Film Council’s U.S. arm.It’s the second year the arm has offered the service for startup and smaller independent sales companies at AFM, which starts in Santa Monica today. Carnaby Intl., Centre Film Sales, Cross Day Prods, Framework Entertainment, High Point Films, Hollywood Classics, Independent Film Sales, Lumina Films and Visual Factory will use the export office’s reception and scheduling services in a space on the seventh floor at the Loews Hotel. It also will create a central hub and one-stop shop for buyers and distributors looking for original British and international productions. This support is part of the U.K. Film Council’s mission to help British sales companies develop. “This sends a strong message that the film council is committed to helping sales agents as well as producers,” said Samantha Horley of Lumina Films. “It means that I am not under pressure to close deals on films in pre-production just to cover my office costs, when it would be better for the film to wait.” Carnaby Intl. will be back at the AFM thanks to the council’s U.S. arm. “It’s important for us to have a presence in the market without drawing on enormous resources. We were happy with last year’s results, and this year we have the chance to premiere and establish low-budget British film, such as ‘Too Much Too Young,’ ” said Will Machin of Carnaby Intl. The U.K. Film Council also helps to promote Blighty as a filmmaking location and to raise the profile of British films abroad.