You will be redirected back to your article in seconds

Web man for Dimension

Lamba new topper for marketing, new-media development

NEW YORK — Dimension Films has tapped Sanjeev Lamba, former veep of marketing and international for Buena Vista Games, as exec VP of marketing and new-media development.

Based in Gotham, exec will report to Bob Weinstein.

At Dimension, the genre arm of Bob and Harvey Weinstein’s the Weinstein Co., Lamba will oversee online and new-media marketing for theatrical and homevid rollouts and will bolster new business with retailers and electronic game companies.

Exec will also be involved with promotions for the Weinstein Co. and work with Bob Weinstein on marketing Dimension’s slate.

Gary Faber and Matthew Cohen were recently named co-heads and exec veeps of marketing for TWC.

Prior to his post at Buena Vista Games — the vidgame unit of the Walt Disney Co. — Lamba was based in Hong Kong and Tokyo in marketing and licensing positions for Disney Consumer Products.

At Buena Vista, exec worked on game properties stemming from such pics as “The Incredibles,” “Finding Nemo,” “Spy Kids” and “Chicken Little.”

TWC’s slate includes “Scary Movie 4,” John Madden’s “Killshot,” the animated project “Hoodwinked!” and Johnny Depp starrer “The Libertine.”

More Film

  • Progression Image 3 of 3: Final

    Film Review: Pixar's 'Coco'

    NEW YORK — Dimension Films has tapped Sanjeev Lamba, former veep of marketing and international for Buena Vista Games, as exec VP of marketing and new-media development. Based in Gotham, exec will report to Bob Weinstein. At Dimension, the genre arm of Bob and Harvey Weinstein’s the Weinstein Co., Lamba will oversee online and new-media […]

  • Oliver Sacks Documentary

    Film News Roundup: Paul Allen's Vulcan Productions Backs Oliver Sacks Documentary

    NEW YORK — Dimension Films has tapped Sanjeev Lamba, former veep of marketing and international for Buena Vista Games, as exec VP of marketing and new-media development. Based in Gotham, exec will report to Bob Weinstein. At Dimension, the genre arm of Bob and Harvey Weinstein’s the Weinstein Co., Lamba will oversee online and new-media […]

  • The Disaster Artist

    AFI Fest Adds Galas for 'Call Me by Your Name,' 'Disaster Artist,' 'Hostiles'

    NEW YORK — Dimension Films has tapped Sanjeev Lamba, former veep of marketing and international for Buena Vista Games, as exec VP of marketing and new-media development. Based in Gotham, exec will report to Bob Weinstein. At Dimension, the genre arm of Bob and Harvey Weinstein’s the Weinstein Co., Lamba will oversee online and new-media […]

  • Harvey Weinstein

    Colony Capital Has Three-Week Window to Avert Weinstein Co. Bankruptcy (EXCLUSIVE)

    NEW YORK — Dimension Films has tapped Sanjeev Lamba, former veep of marketing and international for Buena Vista Games, as exec VP of marketing and new-media development. Based in Gotham, exec will report to Bob Weinstein. At Dimension, the genre arm of Bob and Harvey Weinstein’s the Weinstein Co., Lamba will oversee online and new-media […]

  • Boo 2! A Madea Halloween

    Box Office: 'Boo 2! A Madea Halloween' to Blow Away 'Geostorm' in Slow Weekend

    NEW YORK — Dimension Films has tapped Sanjeev Lamba, former veep of marketing and international for Buena Vista Games, as exec VP of marketing and new-media development. Based in Gotham, exec will report to Bob Weinstein. At Dimension, the genre arm of Bob and Harvey Weinstein’s the Weinstein Co., Lamba will oversee online and new-media […]

  • Lionsgate Unveils "The World of The

    Lionsgate Unveils World's First 'Hunger Games' Theme Park

    NEW YORK — Dimension Films has tapped Sanjeev Lamba, former veep of marketing and international for Buena Vista Games, as exec VP of marketing and new-media development. Based in Gotham, exec will report to Bob Weinstein. At Dimension, the genre arm of Bob and Harvey Weinstein’s the Weinstein Co., Lamba will oversee online and new-media […]

  • Lawyer: Weinstein Rape Accuser's "Biggest Regret

    Lawyer: Weinstein Rape Accuser's 'Biggest Regret Is Opening That Door'

    NEW YORK — Dimension Films has tapped Sanjeev Lamba, former veep of marketing and international for Buena Vista Games, as exec VP of marketing and new-media development. Based in Gotham, exec will report to Bob Weinstein. At Dimension, the genre arm of Bob and Harvey Weinstein’s the Weinstein Co., Lamba will oversee online and new-media […]

More From Our Brands

Access exclusive content