You will be redirected back to your article in seconds

Studio orders ‘McLibel’ pic

Release date coincides with McDonald's 50th anni

Cinema Libre Studio has picked up all North American rights to “McLibel,” a documentary that follows two Greenpeace activists through what became the longest trial in England’s history.

McDonald’s sued Helen Steel and Dave Morris in 1990 over a pamphlet the pair handed out in front of one of its fast-food restaurants in 1984. It accused McDonald’s of starving the Third World, destroying rain forests and selling unhealthy food. In 1997, Steel and Morris were found guilty of libel and fined £40,000.

Director Fanny Armstrong released her film in the U.K. in 1998. However, on Feb. 16, the European Court of Human Rights declared the case breached the defendants’ right to a fair trial and the Strasbourg-based court ordered Britain to pay the pair a total of E35,000 ($45,400) in compensation and offer a retrial.

Cinema Libre plans to launch “McLibel” theatrically in mid-April, a date that coincides with McDonald’s 50th anniversary.

Based in Canoga Park but with offices in Paris, London, Munich, Rome, Madrid and Tokyo, Cinema Libre previously released “OutFoxed: Rupert Murdoch’s War on Journalism,” “Uncovered: The War on Iraq,” “Unconstitutional,” “Unprecedented” and David O. Russell’s “Soldiers Pay.”

More Film

  • Berlin Facetime: Director Pascal Plante of

    Berlin Facetime: Director Pascal Plante of 'Fake Tattoos'

    Cinema Libre Studio has picked up all North American rights to “McLibel,” a documentary that follows two Greenpeace activists through what became the longest trial in England’s history. McDonald’s sued Helen Steel and Dave Morris in 1990 over a pamphlet the pair handed out in front of one of its fast-food restaurants in 1984. It […]

  • Film News Roundup: Maggie Gyllenhaal's 'Kindergarten

    Film News Roundup: Maggie Gyllenhaal's 'Kindergarten Teacher' Sells to Netflix

    Cinema Libre Studio has picked up all North American rights to “McLibel,” a documentary that follows two Greenpeace activists through what became the longest trial in England’s history. McDonald’s sued Helen Steel and Dave Morris in 1990 over a pamphlet the pair handed out in front of one of its fast-food restaurants in 1984. It […]

  • 'Mug' Review: Blackhearted Satire on Small-Minded,

    Berlin Film Review: 'Mug'

    Cinema Libre Studio has picked up all North American rights to “McLibel,” a documentary that follows two Greenpeace activists through what became the longest trial in England’s history. McDonald’s sued Helen Steel and Dave Morris in 1990 over a pamphlet the pair handed out in front of one of its fast-food restaurants in 1984. It […]

  • Richard Glickman Dead

    Richard Glickman, Engineer and Fog Machine Designer, Dies at 91

    Cinema Libre Studio has picked up all North American rights to “McLibel,” a documentary that follows two Greenpeace activists through what became the longest trial in England’s history. McDonald’s sued Helen Steel and Dave Morris in 1990 over a pamphlet the pair handed out in front of one of its fast-food restaurants in 1984. It […]

  • Aga

    Berlin Film Review: 'Ága'

    Cinema Libre Studio has picked up all North American rights to “McLibel,” a documentary that follows two Greenpeace activists through what became the longest trial in England’s history. McDonald’s sued Helen Steel and Dave Morris in 1990 over a pamphlet the pair handed out in front of one of its fast-food restaurants in 1984. It […]

  • Guillermo del Toro Shape of Water

    'Shape of Water' Lawsuit Spurs Debate Amid Oscar Voting

    Cinema Libre Studio has picked up all North American rights to “McLibel,” a documentary that follows two Greenpeace activists through what became the longest trial in England’s history. McDonald’s sued Helen Steel and Dave Morris in 1990 over a pamphlet the pair handed out in front of one of its fast-food restaurants in 1984. It […]

  • 'This Is Me' Catapults 'Greatest Showman'

    'This Is Me' Catapults 'Greatest Showman' Soundtrack Toward One Billion Streams

    Cinema Libre Studio has picked up all North American rights to “McLibel,” a documentary that follows two Greenpeace activists through what became the longest trial in England’s history. McDonald’s sued Helen Steel and Dave Morris in 1990 over a pamphlet the pair handed out in front of one of its fast-food restaurants in 1984. It […]

More From Our Brands

Access exclusive content