Rock on ‘Beverly’ drive

Comedian to write, produce, star in new laffer

Chris Rock will star in, write and co-produce “The Gilmores of Beverly Hills,” with Adam Sandler and Jack Giarraputo producing the comedy through their Happy Madison shingle.

Par will handle distribution of “Gilmores” as a negative pickup.

After a bumpy start with earlier pic roles, Rock is riding high in Paramount and Sony’s “The Longest Yard” and as the voice of Marty the Zebra in DreamWorks’ “Madagascar.”

Rock, who will co-write “Gilmores” with longtime scripting partner Ali LeRoi, will play a limo driver in the pic.

No director has been tapped but producers are aiming for a fall start.

“Gilmores” may touch some of the same turf as Fox Searchlight’s 1998 comedy “The Slums of Beverly Hills” but won’t be a remake. “Slums,” written and directed by Tamara Jenkins, was the tale of a dysfunctional family in Beverly Hills circa 1976.

Sony-based Happy Madison produced “The Longest Yard” along with MTV. It will begin production in mid-June on “Click,” starring Sandler, for Sony and Revolution.

LeRoi’s scripting credits include “Head of State” and “Down to Earth.”

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