The 3-D film company Real D has acquired technology company Stereographics, which provides many of its patents, with hopes of accelerating its rollout into theaters by the end of this year.
Founded three years ago by finance exec Michael Lewis and former Walden Media exec and Digital Domain prexy Joshua Greer, company provides an advanced 3-D system that takes advantage of digital recording and projection.
Stereographics’ 3-D technology has been used primarily for design purposes thus far by drug companies and manufacturers such as Boeing.
By owning all the patents itself, Real D is hoping it will be in a stronger position to get studios and exhibitors to sign onto its systems as they work out details to deploy digital cinema systems in theaters.
“This puts us in a position to get a footprint of screens and grow our presence in the entertainment business,” Lewis said.
Earlier versions of Real D’s technology have been used by 3-D enthusiast James Cameron on his docus pics “Aliens of the Deep” and “Ghosts of the Abyss.”
Beyond studios, company’s hoping to sign up preshow advertisers and others that might use theaters.
It’s also in the early stages of developing 3-D systems for use in home theaters.
Exhibs and studios interested in the technology are hoping it can help to differentiate the cinema experience from fast-improving home entertainment systems.
“The industry needs to discern itself from the home theater environment,” noted Millard Ochs, prexy of Warner Bros. Intl., which partially owns Mann Theaters. “I also love that it is impossible for pirates to beat.”
Real D will operate Stereographics as a San Rafael-based subsidiary headed by founded Lenny Lipton, who becomes chief technology officer of Real D.