Paramount has decided to “Get ‘Em Wet,” buying a comedy pitch by Will Arnett and Dax Shepard about hot tub salesmen in Japan and setting it up with Carsey-Werner Films.
The fish-out-of-water project — being developed as a starring vehicle for Arnett and Shepard — will be produced by CW Films partners Marcy Carsey and Tom Werner along with banner president Matt Berenson.
Story centers on a pair of successful American salesmen who journey to Japan to break open that market and embarrass themselves at every turn before realizing they’ll have to embrace the Japanese culture and business practices.
Paramount paid mid-six figures for the project, outbidding Warner’s and Universal.
Shepard, who co-starred in Paramount’s “Without a Paddle,” will pen the script. Paramount’s Pam Abdy and Naketha Mattocks will oversee the project for the studio.
The project re-teams Arnett and Shepard on the heels of starring turns in the comedy “You Are Going to Prison” for CW Films, Strike Entertainment and Paul Young. CW Films, which has a first-look deal with Par, is preparing to show “You Are Going to Prison” to distributors.
Arnett co-stars in “RV” opposite Robin Williams and is attached to “Dad Can’t Lose” for Par and “Most Likely to Succeed” for Universal. He continues to star in “Arrested Development.”
Shepard next will be seen in Sony’s “Zathura” and Fox’s untitled Mike Judge project. He’s also sold a pair of specs — “Guerilla Photographer” to Revolution with Happy Madison producing and “Space Race” to Paramount with Steve Brill co-writing.