Latino helmer agency signs ‘Mexican’ man

Ofrenda adding Arau to director lineup

MEXICO CITY — “A Day Without a Mexican” helmer Sergio Arau has signed with Ofrenda, an agency specializing in Latino directors.

Pic was the top-grossing Mexican film of 2004, bringing in $5.8 million at the local box office and $4.2 million in a limited Stateside release.

Arau, son of Alfonso Arau, one of Mexico’s highest-profile helmers, started out as a political cartoonist before becoming a successful rock musician and musicvideo director. He won an MTV Music Award for rock video in 1998 and has since shot vids for a wide range of Mexican bands.

Ofrenda, founded by Luis Aira, a commercial director who’s helmed two features, has a lineup of eight helmers, including Alexander Jovy who directed 2000’s “Sorted.” Company has offices in Los Angeles and Mexico City.

Ofrenda focuses on what it calls “multicultural” content, mainly pushing commercial and musicvideo production, but will also work on feature films and television.

It has produced one feature, “Girl in 3-D,” helmed by Aira, which has begun making the rounds of the festival circuit.

Arau is working on a chronicle of his 1980s band “Botellita de Jerez,” a documentary-style project that’s been compared to a Latin American “Spinal Tap” and is entitled “Plan B.”

(Anna Marie de la Fuente in Los Angeles contributed to this report.)

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