Gurin goes alternative

New senior veep to work with Regal's Cinema Art brand

Signaling that it wants to be a bigger player in the specialty film world, Regal Entertainment Group has upped Denise Gurin to senior VP for alternative film.

The position is a new one for the nation’s largest exhib chain. Gurin gets the title after developing Regal’s Cinema Art brand, which covers screens playing specialty pics at smaller Regal theaters or within megaplexes.

Gurin created the first Cinema Art theater in Knoxville in 2000. “Alternative film is a key component of our ongoing business strategy,” said Greg Dunn, Regal prexy and chief operating officer. “Denise has played an important role in developing our alternative film program and expanding it to a nationwide program.”

Regal now uses its Cinema Art brand at 70 of the chain’s 579 locations in the U.S.

Gurin, who will remain based in Regal’s Woodland Hills offices, joined Regal in 1997 as a veep, after serving as a film veep at Mann Theaters and doing a stint at AMC Entertainment.

Before that she worked in distribution with MGM and United Artists.

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