You will be redirected back to your article in seconds

Sony betting big on Bollywood

Studio turns interest to Indian productions

Sony is expanding its local-language production initiative to India.

Studio is co-producing its first Indian film with Bollywood director Sanjay Leela Bhansali. “Saawariya” (Beloved) will be in Hindi.

“India has a rich and prolific film history,” Sony Pictures Entertainment chairman Michael Lynton said, “and we at Sony Pictures recognize the potential and importance of the Indian market and welcome the opportunity to team up with the film industry in India. This is a defining moment for us as a company, and for filmmakers, artists and audiences in India as well.”

Pic will be released through Sony Pictures Releasing India, which is headed by Uday Singh.

Sony is already active in the local-language biz in Europe, Asia and Latin America.

Bhansali’s 2002 film “Devdas” won several awards in India and was the nation’s official entry in the foreign-language Oscar race. International recognition for Bhansali came when “Devdas” won the Asian Film Award at the MTV Asia Awards, received a nomination in the film-not-in-the-English-language category at BAFTA and premiered at the Cannes Film Festival market.

Bhansali’s latest film, “Black,” starring Amitabh Bachchan and Rani Mukherji, grossed $8.6 million worldwide.

Sony isn’t the first Hollywood studio to invest in Indian film. In 2002, 20th Century Fox inked to produce three Hindi films in India from director Ram Gopal Verma, including “Ek Hasina Thi” (“Once There Was a Beauty”). Deal fell apart over difficulties between Verma’s production company and Fox.

Historically, Hollywood studios have been reluctant to invest in Indian film productions due to restrictions imposed on foreign investors.

But with ticket sales in India reaching $57 million in 2004, attitudes are changing.

More Film

  • 'The Fortress' Review

    Film Review: 'The Fortress'

    Sony is expanding its local-language production initiative to India. Studio is co-producing its first Indian film with Bollywood director Sanjay Leela Bhansali. “Saawariya” (Beloved) will be in Hindi. “India has a rich and prolific film history,” Sony Pictures Entertainment chairman Michael Lynton said, “and we at Sony Pictures recognize the potential and importance of the […]

  • Courtesy of Vertical Entertainment

    Film Review: 'Never Here'

    Sony is expanding its local-language production initiative to India. Studio is co-producing its first Indian film with Bollywood director Sanjay Leela Bhansali. “Saawariya” (Beloved) will be in Hindi. “India has a rich and prolific film history,” Sony Pictures Entertainment chairman Michael Lynton said, “and we at Sony Pictures recognize the potential and importance of the […]

  • Busan: Hong Sang-soo Trio Set for

    Busan: Hong Sang-soo Film Trio Set for U.S. Release

    Sony is expanding its local-language production initiative to India. Studio is co-producing its first Indian film with Bollywood director Sanjay Leela Bhansali. “Saawariya” (Beloved) will be in Hindi. “India has a rich and prolific film history,” Sony Pictures Entertainment chairman Michael Lynton said, “and we at Sony Pictures recognize the potential and importance of the […]

  • Film Victoria Hires Caroline Pitcher as

    Film Victoria Hires Caroline Pitcher as CEO

    Sony is expanding its local-language production initiative to India. Studio is co-producing its first Indian film with Bollywood director Sanjay Leela Bhansali. “Saawariya” (Beloved) will be in Hindi. “India has a rich and prolific film history,” Sony Pictures Entertainment chairman Michael Lynton said, “and we at Sony Pictures recognize the potential and importance of the […]

  • “The Gaze of the Sea” vies

    Jose Alvarez’s ‘The Gaze of the Sea’ Vies for the Top Docu Prize at Morelia

    Sony is expanding its local-language production initiative to India. Studio is co-producing its first Indian film with Bollywood director Sanjay Leela Bhansali. “Saawariya” (Beloved) will be in Hindi. “India has a rich and prolific film history,” Sony Pictures Entertainment chairman Michael Lynton said, “and we at Sony Pictures recognize the potential and importance of the […]

  • Anna Karina'All the President's Men' screening

    Lumière Festival: Celluloid Angels to Give Anna Karina Directorial Debut “Vivre Ensemble” 4k Restoration

    Sony is expanding its local-language production initiative to India. Studio is co-producing its first Indian film with Bollywood director Sanjay Leela Bhansali. “Saawariya” (Beloved) will be in Hindi. “India has a rich and prolific film history,” Sony Pictures Entertainment chairman Michael Lynton said, “and we at Sony Pictures recognize the potential and importance of the […]

  • TYLER PERRY'S BOO! A MADEA HALLOWEEN

    Film Review: 'Tyler Perry's Boo 2! A Madea Halloween'

    Sony is expanding its local-language production initiative to India. Studio is co-producing its first Indian film with Bollywood director Sanjay Leela Bhansali. “Saawariya” (Beloved) will be in Hindi. “India has a rich and prolific film history,” Sony Pictures Entertainment chairman Michael Lynton said, “and we at Sony Pictures recognize the potential and importance of the […]

More From Our Brands

Access exclusive content