Guild launches Web sites to mock product placement practice
The fired-up WGA may have Hollywood sweating over a possible strike in 2007, but it’s still got time for creative writing — at least in service of its recent campaign for a cut of product-placement revs.When the scribes launched a major PR push Nov. 14 to express displeasure over product placement and threatened to go the FCC, the Guild also put up a pair of Web sites — productinvasion.com and subservientdonald.com — to mock the practice. The former’s described as “the brainchild of some very sleep-deprived writers and WGA West staff”‘; the latter’s a takeoff on a Burger King Subservient Chicken Web site. The WGA’s Subservient Donald site allows users to order a guy who looks like Donald Trump to flex, play air guitar or clean up tables. The idea is to further the Guild’s efforts to organize non-union writers who work on reality shows. Site also includes mock news stories and a blog that rails against “advertisers taking over any reality show with a ratings pulse.” It’s hard to imagine all this amusing Hollywood execs. The Guild’s helped file lawsuits against reality show producers, and its amped-up posture has studios and nets planning how to counter a strike. “This is not calculated to improve relations,” one exec mused about the recent developments. “It’s more like a stick in the eye.”
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