WGA spins Web of ad agitation

Guild launches Web sites to mock product placement practice

The fired-up WGA may have Hollywood sweating over a possible strike in 2007, but it’s still got time for creative writing — at least in service of its recent campaign for a cut of product-placement revs.

When the scribes launched a major PR push Nov. 14 to express displeasure over product placement and threatened to go the FCC, the Guild also put up a pair of Web sites — productinvasion.com and subservientdonald.com — to mock the practice.

The former’s described as “the brainchild of some very sleep-deprived writers and WGA West staff”‘; the latter’s a takeoff on a Burger King Subservient Chicken Web site.

The WGA’s Subservient Donald site allows users to order a guy who looks like Donald Trump to flex, play air guitar or clean up tables.

The idea is to further the Guild’s efforts to organize non-union writers who work on reality shows.

Site also includes mock news stories and a blog that rails against “advertisers taking over any reality show with a ratings pulse.”

It’s hard to imagine all this amusing Hollywood execs.

The Guild’s helped file lawsuits against reality show producers, and its amped-up posture has studios and nets planning how to counter a strike.

“This is not calculated to improve relations,” one exec mused about the recent developments. “It’s more like a stick in the eye.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading