Univision’s in DVD biz

Net to unveil its new DVD label Unicine

HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May.

Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers.

Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in Mexico, many of which have aired on Univision.

The industry, known in Mexico as “videohome,” churned out 300 of these pics a year in its heyday. Last year, 100 were made and only about 1,000 videostores stocked them compared with 4,000 outlets during the genre’s peak.

Most of the films are violent pics about treason, drug dealers and corrupt politicians.

Many titles retail at $9.99, including “Asalto en Tijuana” (Assault on Tijuana), “Secuestro” (Kidnap), “Corazon de tequila” (Tequila Heart) and “Escuadron de la muerte” (Death Squad).

Studio Latino, a unit of major homevideo distributor Ventura, will handle Unicine titles.

More TV

  • SMILF Master of None Dirks Gently

    Fresh Voices in TV Who Broke Out in 2017

    HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May. Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers. Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in […]

  • The Good Fight

    TV News Roundup: 'The Good Fight' Sets Season 2 Premiere Date on CBS All Access

    HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May. Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers. Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in […]

  • Morning Joe MSNBC Joe Scarborough

    Cable News Ratings: MSNBC Posts Biggest Percentage Gains of 2017, Fox News Stays on Top

    HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May. Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers. Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in […]

  • SATURDAY NIGHT LIVE: WEEKEND UPDATE --

    'SNL' Names Michael Che, Colin Jost Co-Head Writers

    HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May. Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers. Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in […]

  • Emmy Awards Placeholder

    TV Academy Announces Rule Changes for 2018 Emmy Awards

    HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May. Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers. Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in […]

  • Marvel's The Punisher Renewed for Season

    'Marvel's The Punisher' Renewed for Season 2

    HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May. Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers. Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in […]

  • Sonia Saraiya's Top 25 Shows of

    Sonia Saraiya's 25 Best TV Shows of 2017

    HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May. Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers. Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in […]

More From Our Brands

Access exclusive content