HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May.
Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers.
Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in Mexico, many of which have aired on Univision.
The industry, known in Mexico as “videohome,” churned out 300 of these pics a year in its heyday. Last year, 100 were made and only about 1,000 videostores stocked them compared with 4,000 outlets during the genre’s peak.
Most of the films are violent pics about treason, drug dealers and corrupt politicians.
Many titles retail at $9.99, including “Asalto en Tijuana” (Assault on Tijuana), “Secuestro” (Kidnap), “Corazon de tequila” (Tequila Heart) and “Escuadron de la muerte” (Death Squad).
Studio Latino, a unit of major homevideo distributor Ventura, will handle Unicine titles.