You will be redirected back to your article in seconds

Univision’s in DVD biz

Net to unveil its new DVD label Unicine

HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May.

Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers.

Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in Mexico, many of which have aired on Univision.

The industry, known in Mexico as “videohome,” churned out 300 of these pics a year in its heyday. Last year, 100 were made and only about 1,000 videostores stocked them compared with 4,000 outlets during the genre’s peak.

Most of the films are violent pics about treason, drug dealers and corrupt politicians.

Many titles retail at $9.99, including “Asalto en Tijuana” (Assault on Tijuana), “Secuestro” (Kidnap), “Corazon de tequila” (Tequila Heart) and “Escuadron de la muerte” (Death Squad).

Studio Latino, a unit of major homevideo distributor Ventura, will handle Unicine titles.

More TV

  • ATLANTA -- "Alligator Man" -- Season

    Our Staff Picks: TV Shows to Watch the Week of Feb. 26, 2018

    HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May. Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers. Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in […]

  • Fireworks light up the sky during

    TV Ratings: Winter Olympics Hit Back-to-Back Lows in Final Days

    HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May. Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers. Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in […]

  • Cinema Audio Society 2018 Winners: 'Dunkirk,'

    'Dunkirk,' 'Game of Thrones' Win Cinema Audio Society Awards for Sound Mixing

    HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May. Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers. Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in […]

  • 'Seven Seconds' TV show premiere

    Regina King Talks Heaviness of Role in 'Seven Seconds'

    HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May. Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers. Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in […]

  • John Oliver Lawsuit Dismissed: 'Last Week

    John Oliver Victorious: Coal CEO's Defamation Suit Dismissed

    HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May. Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers. Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in […]

  • Baz Luhrmann

    Olympic Figure Skating Revives 'Moulin Rouge' and Baz Luhrmann Is Loving It (EXCLUSIVE)

    HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May. Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers. Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in […]

  • UnReal Athena Film Festival

    How Trump Beating Clinton Impacted the Gender Politics of 'UnReal' Season 3

    HOLLYWOOD — Spanish-lingo net Univision will bow DVD label Unicine in May. Launch will be backed by an advertising blitz on Univision and direct-mail teasers to over 5.3 million target customers. Label will release an average of six titles a month, consisting of direct-to-video action and comedy pics made in the 1980s and 1990s in […]

More From Our Brands

Access exclusive content