Subs to access content before it hits air

HOLLYWOOD — TiVo is jumping into the Internet video-on-demand wars.

The digital video recorder pioneer has pacted with the Independent Film Channel to test a service that will give subscribers the chance to download IFC shows via broadband Internet before they air.

A group of existing TiVo subscribers was asked to participate in the test. Those who agreed will be able to preview IFC shows starting this week.

TiVo is looking for new ways to attract customers. Satellite TV provider DirecTV announced last week it would stop marketing TiVo products and support a rival service. TiVo’s deal with DirecTV has provided about 70% of its subscriber base.

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