Companies to use Internet to market theater prod'ns

SpotCo, one of Broadway’s two major ad agencies, and online marketing strategy group Situation Marketing have formed a partnership to push legit productions online.

Web company will work with SpotCo to integrate the Internet into marketing plans for theater productions. The two compa-nies have collaborated before on “Sweet Charity,” “Brooklyn” and “The Color Purple.”

Want Entertainment News First? Sign up for Variety Alerts and Newsletters!
Post A Comment 0