HBO pacts with Cingular to distrib excerpts
HBO has inked an exclusive deal with Cingular Wireless to create premium channels HBO Mobile and HBO Family Mobile for the service.
The channels will allow Cingular phone users to select from episodes of “The Sopranos,” “Curb Your Enthusiasm,” “Entourage,” “Rome” and “Deadwood” in four-minute excerpts designed to be easily viewed on a cell-phone screen.
The multiyear deal is structured much like a cable carriage deal in that HBO will be a premium channel offered in addition to Cingular’s mobile video service.
Cingular Video will be rolled out nationally in January on next-generation wireless phones.