‘Sopranos’ for your cell phone

HBO pacts with Cingular to distrib excerpts

HBO has inked an exclusive deal with Cingular Wireless to create premium channels HBO Mobile and HBO Family Mobile for the service.

The channels will allow Cingular phone users to select from episodes of “The Sopranos,” “Curb Your Enthusiasm,” “Entourage,” “Rome” and “Deadwood” in four-minute excerpts designed to be easily viewed on a cell-phone screen.

The multiyear deal is structured much like a cable carriage deal in that HBO will be a premium channel offered in addition to Cingular’s mobile video service.

Cingular Video will be rolled out nationally in January on next-generation wireless phones.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading