TurboNick to target kids online

Recognizing that more kids are turning to the Internet for their entertainment, Viacom’s Nickelodeon is rolling out a souped-up new Web site that will include as many as 20 hours of new programming every week in addition to advertisements that will be hard to avoid.

TurboNick, as the new site is called, will air full-length cartoon series already available on Nickelodeon’s cable channel, such as “SpongeBob SquarePants.” It also will feature the premiere of animated series such as “Catscratch” that will eventually migrate to Nickelodeon’s cable channel.

TurboNick went online last weekend with a no-publicity “soft launch” designed to iron out glitches before its official launch on July 17.

The new Web service is the latest step by Viacom to invest more in the Internet, a tactic chairman Sumner Redstone promised earlier this year. — Dow Jones News

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