You will be redirected back to your article in seconds

New tasks for Microsoft exex

Bach assigns extra responsibilities to two

Continuing its push to grow its digital entertainment biz, Microsoft has given new responsibilities to two top execs who defected from Hollywood as part of a broader corporate reorganization.

That shakeup started several months ago, when Microsoft divided itself into three new groups. Entertainment and devices, headed by former vidgame topper Robbie Bach, oversees all of the tech giant’s businesses related to content.

Bach has now assigned new responsibilities to top entertainment-related execs working under him.

Former Sony Pictures business affairs exec Bryan Lee is heading up a new entertainment business group that oversees all the tech giant’s non-gaming digital entertainment, including music, TV and online video. He was previously chief financial officer of Microsoft’s home entertainment group.

Blair Westlake, who moved to the Redmond, Wash.-based company last year, will continue to spearhead partnerships with content companies. He largely continues with the same responsibilities, but his group has been renamed media, content and partner strategy.

He was previously in charge of media/entertainment and technology convergence, working in the Windows operating system division.

In addition, J Allard, previously the No. 2 exec in Xbox vidgame division, has a broader charge overseeing customer experiences for digital entertainment, most notably on the Xbox Live online service. With the launch of next-gen console Xbox 360, Microsoft has upgraded Xbox Live to allow delivery of video, music and other content over the Net and through the 360 onto TV.

It has already partnered with Paramount to offer trailers of “Aeon Flux” and “Mission: Impossible 3” in high definition.

Peter Moore, who has been in charge of marketing and publishing for the vidgame division, is now top exec overseeing the Xbox business.

More Scene

  • Chanel x Tribeca Film Festival Women's

    Chanel's Tribeca Film Fest Luncheon Toasts to Women's Movements in Industry

    Continuing its push to grow its digital entertainment biz, Microsoft has given new responsibilities to two top execs who defected from Hollywood as part of a broader corporate reorganization. That shakeup started several months ago, when Microsoft divided itself into three new groups. Entertainment and devices, headed by former vidgame topper Robbie Bach, oversees all […]

  • Doug Davis Power of Law

    Doug Davis Discusses Using Music for a Cause at Variety's Power of Law Event

    Continuing its push to grow its digital entertainment biz, Microsoft has given new responsibilities to two top execs who defected from Hollywood as part of a broader corporate reorganization. That shakeup started several months ago, when Microsoft divided itself into three new groups. Entertainment and devices, headed by former vidgame topper Robbie Bach, oversees all […]

  • Ken Ziffren and Claudia EllerVariety Power

    Attorney Ken Ziffren Offers Sobering Take on Film Business at Variety's Power of Law Breakfast

    Continuing its push to grow its digital entertainment biz, Microsoft has given new responsibilities to two top execs who defected from Hollywood as part of a broader corporate reorganization. That shakeup started several months ago, when Microsoft divided itself into three new groups. Entertainment and devices, headed by former vidgame topper Robbie Bach, oversees all […]

  • 'The Handmaid's Tale'

    'The Handmaid's Tale' Cast, Creator Talk Season 2 in #MeToo Era, Expanding Gilead

    Continuing its push to grow its digital entertainment biz, Microsoft has given new responsibilities to two top execs who defected from Hollywood as part of a broader corporate reorganization. That shakeup started several months ago, when Microsoft divided itself into three new groups. Entertainment and devices, headed by former vidgame topper Robbie Bach, oversees all […]

  • Pamela Adlon Better Things

    Pamela Adlon: When 'Better Things' 'Stops Being Relatable Is When I Stop Doing My Show'

    Continuing its push to grow its digital entertainment biz, Microsoft has given new responsibilities to two top execs who defected from Hollywood as part of a broader corporate reorganization. That shakeup started several months ago, when Microsoft divided itself into three new groups. Entertainment and devices, headed by former vidgame topper Robbie Bach, oversees all […]

  • The Future She Built

    Inventor of the Inclusion Rider Discusses Why the Initiative Is Necessary at Panel

    Continuing its push to grow its digital entertainment biz, Microsoft has given new responsibilities to two top execs who defected from Hollywood as part of a broader corporate reorganization. That shakeup started several months ago, when Microsoft divided itself into three new groups. Entertainment and devices, headed by former vidgame topper Robbie Bach, oversees all […]

  • Diablo Cody, Charlize Theron and Jason

    'Tully's' Charlize Theron, Jason Reitman, Diablo Cody on Normalizing the Dark Side of Parenting

    Continuing its push to grow its digital entertainment biz, Microsoft has given new responsibilities to two top execs who defected from Hollywood as part of a broader corporate reorganization. That shakeup started several months ago, when Microsoft divided itself into three new groups. Entertainment and devices, headed by former vidgame topper Robbie Bach, oversees all […]

More From Our Brands

Access exclusive content