Spanish-lingo station latest offering by satcaster

MIAMI — DirecTV is adding Mexicanal to its Spanish-language offerings. New channel will feature regional programming from around Mexico. Web is a venture of DirecTV, Atlanta-based pay TV programmer-distrib Castalia Communications and Mexican provincial cabler Cablecom.

Channel will be exclusive to subscribers to DirecTV Para Todos service and will launch Stateside in August.

Programming — news, sports, talk, docus, music — will be culled from pubcaster, indie producers and local access stations. Suppliers include Canal 7 Guadalajara, Jalisco; TV4 Leon, Guanajuato; Television Mexiquense Toluca, Estado de Mexico; TVNL Monterrey, Nuevo Leon; and Canal Universo, San Luis Potosi.

Shows include the local newscast “Impulso informativo” from Jalisco and “Me voy pa’l Norte,” a Guanajuato-produced show about residents who have immigrated to the U.S.

“So much of the programming that Mexicans living in the U.S. see is from networks that focus coverage on news and events from Mexico City, leaving the 95% of Mexicans from areas outside the capitol city unserved,” said Mark Ryan, DirecTV senior director of marketing. “We’re correcting the imbalance.”

Castalia recently said it was looking to expand its portfolio and just created a new position, senior VP of programming and production, tapping Maria Urquiaga, a longtime industry consultant, for the job.

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