'Amazing' reality skein gets online finish line

Next week’s season finale of “The Amazing Race” won’t actually be the finale.

In a first for the CBS reality skein, the “Race” will continue online after the action ends on TV. That’s because producers taped a runner-up challenge in which the second- and third-place teams competed to win a new car.

Rather than air the bonus seg on-air, however, CBS designed the challenge to be an Internet exclusive. As a result, the so-called “mini-race” will be featured exclusively on the Eye’s Web site, CBS.com.

The six-minute seg will be available for streaming immediately after the West Coast broadcast of the “Race” finale wraps at 11 p.m. Dec. 13.

It’s not the only Eye content going digital.

Net has signed a deal with Verizon Wireless to make video from its entertainment and news shows available as part of the cellular provider’s V Cast subscription multimedia service.

Content will include clips and behind-the-scenes segments from “Entertainment Tonight,” “CSI,” “Survivor” and latenight chatfests.

While the net has made sports and news info available via wireless, this is the first time it has put video content onto mobile devices.

Follow @Variety on Twitter for breaking news, reviews and more