Fremantle phones in content deal

TV biggie to produce content for new mobile net

HOLLYWOOD — FremantleMedia is making the jump to the very small screen.

Unscripted TV giant has signed a deal to produce original content for a new mobile entertainment channel it is creating with wireless media company Mobliss.

Fremantle will work with its network of producers and internal staff to create shortform content specifically for cell phones. It will also distribute clips from its 9,000-plus-hour library, starting with its first show for Mobliss, “Baywatch Best Beach Moments.”

“We will create things to exist in the mobile space only, but we also hope some of the successful stuff will lead to the TV brands of the future,” said FremantleMedia Americas interactive veep Keith Hindle.

Fremantle and Mobliss are jointly investing several million dollars to develop Thumbdance over the next several years. They are closing deals with two major U.S. carriers to offer Thumbdance as either a subscription service or pay-per-download for clips.

Short comedy clips

Hindle said that based on its experience with mobile content in Europe, Fremantle will focus primarily on short, comedic clips that can rapidly spread via word of mouth for Thumbdance. As such, it will likely cull amusing bits from its library of reality TV and game shows like “American Idol,” “The Price Is Right” and “Da Ali G Show.”

Thumbdance has already signed licensing deals for outside content from online video distributor Ifilm and animation company JibJab.

Fremantle and Mobliss will split revenue from Thumbdance subscribers and potential advertising in the future.

Mobliss already works with Fremantle to provide text message voting technology for “American Idol.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading