MTV, V identify mobile as a key area for music skeins

SYDNEY — Freeweb Seven Network has inked a deal with mobile content enabler m.Net Corporation to provide a new range of mobile content and increase interactivity with its TV sked.

“Mobile content is about delivering a richer experience for our audience and offering them a deeper interaction with their favorite brands,” said Seven Network’s Digital Media topper, Rohan Lund. “This could take the form of WAP sites, SMS promotions, mobisodes, ringback tones, games or music.” Deal will also include Channel 7′s publishing division Pacific Magazine which has titles such as top-selling gossip rag New Idea.

m.Net is based in Oz and has previously partnered with Korean telco WiderThan and Europe’s largest mobile content provider Buongiorno Vitaminic to bring overseas content to Oz mobiles.

Mobile content is becoming a hot topic down under. In May broadcast watchdog the Australian Broadcasting Authority released three new codes of conduct relating to mobile and Internet content to prevent obscene material being transmitted to phones.

And feevee music channels MTV and V have identified the mobile as a key area for content and interactive component of its music skeins, calling it the “remote control of the next generation.”

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