E! unplugs in Smart deal

Cell phones will get 'Wild' clips, news

E! is making a wireless play, signing on to provide content for SmartVideo, which distributes TV content to cell phones. Net will provide entertainment news as well as clips from skeins including “Wild On!” and “The Awful Truth.”

SmartVideo already provides content from a number of other providers as part of its subscription package, including the Weather Channel, Fox Sports and several NBC Universal nets.

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