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Disney grabs mobile kudo

'Desperate Housewives' and 'SmashBrain' among winners at Mipcom

CANNES — The winners of Mipcom’s inaugural Mobile TV Awards were honored Wednesday evening in Cannes and included American entrees like Disney’s “Desperate Housewives” recaps and CinemaElectric’s “SmashBrain.” The winners were selected by an international jury from a total of 23 nominated projects.

The Mobile TV Screenings & Awards were key components of the Mobile TV Day at Mipcom Wednesday, which focused on the creation of mobile entertainment concepts and formats.

Sponsored by mobile operator Orange and European broadcaster Arte, the Mobile TV Screenings & Awards were launched in August 2005 and attracted 235 entries from 30 countries and 135 companies. The Mobile TV Awards were created and co-produced with Mediaplay, a U.K.-based mobile content consultancy.

Mark Selby, president of the jury, said: “We had participants ranging from big broadcasters to small mobile content companies. It was confirmed once more that good content travels across platforms, but innovation in this medium can come from anyone.”

The awards ceremony was emceed by British TV presenter Ray Cokes.

In addition to the jury awards, there was a special “Best of Show” prize, which was voted by the audience, and the Grand Prize for Best Innovation in Mobile Content awarded by Orange.

The complete list of Mobile TV winners follows:

BEST MADE FOR MOBILE TV CONTENT/FORMAT

SmashBrain, CinemaElectric, U.S.

BEST REPURPOSED VIDEO, FILM, OR ANIMATION CONTENT FOR MOBILE

Brain Food: Glowing Mice, ScienCentral, U.S.

BEST MOBILE TV CHANNEL OR SERVICE

Dateline, YooMedia Mobile, U.K.

BEST USER INTERFACE FOR A MOBILE TV CHANNEL/PROGRAMME GUIDE

Label Studio TV, Universal Music Mobile, France

AUDIENCE “BEST OF SHOW” PRIZE

Pete Tong’s Fast Trax, Inventa Prods., U.K.

ORANGE GRAND PRIZE FOR BEST INNOVATION IN MOBILE CONTENT

Desperate Housewives — Recaps, Disney’s Buena Vista Intl. TV, U.K.

PROJECTS RECOGNIZED BY THE PRE-SELECTION JURY FOR COMPELLING CONTENT, CONCEPT OR FEATURES INCLUDE:

Bus Project, MTV Networks Intl, U.K.

3G Video from Mobile to TV, NRK, Norway

Blaze, First Person Media, U.K.

Genius on a Shoestring, Two Minute TV, U.S.

Jamie’s Mobile Kitchen, Inventa Prods., U.K.

Live Sailing, Alcatel, France

Project Superstar, MediaCorp, Singapore

Happy Tree Friends, Cyoshi Mobile, Germany

Nano TV, Anyscreen, Switzerland

International Fun, Generation Works, United Arab Emirates

Sushi & Enjoy, Microgenesis, Spain

V-Girl, Artificial Life, Hong-Kong

Video Partner, Neo Network/H3G, Italy

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