DirecTV to target Peruvian viewers

World Brief

DirecTV will add Peruvian programming to its Spanish-language package DirecTV Para Todos in the summer, as part of an exclusive multiyear agreement with the SUR Corporation.

SUR Peru will include news and entertainment programming from local networks America TV, Canal N and Frecuencia Latina. More than half the programming will come from America TV, including such programs as newscast “America Noticias,” live variety skein “Habacilar” and new drama “Asi Es La Vida.”

SUR Peru is DirecTV’s answer to a dearth of programming aimed at the rising population of Peruvians in the U.S.

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