BBC1, ITV1 saw share plummet, down from 42% to 32%
Unofficial viewing figures suggest the tradition of gathering around the TV on Christmas Day is dying out, replaced by playing gaming consoles and interactive DVD games.Also having an impact is the growing reach of digital TV, with two-thirds of U.K. households now able to access at least 30 digital channels. Terrestrial channels BBC1 and ITV1 saw Sunday share plummet down from 42% to 32% for the former and from 32% to 20% for ITV. However, viewers still tuned in for old favorites, such as BBC’s new “Doctor Who” (now starring David Tennant). The final appearance of Ronnie Barker in “The Two Ronnies’ Christmas Sketchbook,” recorded before his death earlier this year, drew nearly 8 million viewers. On Christmas Eve, the BBC again was the victor with a special edition of “Strictly Come Dancing,” watched by 9 million, while 8.3 million tuned in to see the finale of “Little Britain.”
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