Rokr to be produced by Motorola and sold by Cingular

Finally, an iPod with call waiting.

Apple on Wednesday introduced its long-awaited mobile phone from iTunes. Called Motorola Rokr, it holds up to 100 songs, is being produced by Motorola and sold by Cingular.

Though Apple iTunes pioneered the online musicstore biz, it’s late to the game in digital music on cell phones. There are already numerous phones on the market compatible with digital music in Microsoft’s Windows Media format, used by musicstores like Napster and Yahoo!

But Apple’s iPod and iTunes currently dominate the digital music market, meaning Rokr could significantly accelerate consumer interest in digital music on cell phones.

Apple and Motorola will introduce their phone in the U.S. next week and Europe the week after that.

Company also debuted its iPod Nano, a pencil-thin device that holds up to 1,000 songs and replaces the iPod Mini. Unlike the Mini, it uses flash memory, which makes it lighter and smaller.

In addition, Apple has signed deals for several pieces of exclusive content in its iTunes Music Store. “Harry Potter” audio books are making their digital debut, with all six titles available for download exclusively from Apple.

Company also got tracks from Madonna for the first time. Her music was previously available only if users downloaded an entire album.

Follow @Variety on Twitter for breaking news, reviews and more
Post A Comment 0