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A push for parents

Biz battles indecency effort via family plan

WASHINGTON — The entertainment industry will today announce a campaign to promote a Web site advocating parental responsibility as the main line of defense against children’s exposure to inappropriate material.

Effort represents a unified attempt by virtually all major media and entertainment companies to forestall anti-indecency legislation.

Campaign kicks off with a press event at noon on Capitol Hill, featuring remarks from four senators who support the new joint effort, called “Pause Parent Play” and sponsored by an unprecedented coalition comprising the movie, music and cable industries, video and computer game publishers and various allied family organizations.

“The campaign is dedicated to making it easier for parents to choose which movies and TV shows their kids watch, songs they listen to and videogames they play,” according to a coalition statement. Web site Pauseparentplay.org provides information and advice on the latest filtering techniques and technology.

Initial coalition

The first major group of media players and allies to advocate parental responsibility over governmental regulation was TV Watch, which debuted in the spring (Daily Variety, May 5). TVW consists of Viacom, News Corp. and NBC Universal as well as the American Conservative Union and the Creative Coalition.

Members of the Pause Parent Play coalition in addition to Viacom, News Corp. and NBC U include the Motion Picture Assn. of America, Recording Industry Assn. of America, Microsoft and National Cable & Telecommunications Assn.

TV Watch also will be on Capitol Hill, holding a “V-chip setting contest,” which is intended to demonstrate how simply parents can control what shows appear on their television sets.

The senators who not only support PPP but also serve as its informal advisers are Rick Santorum (R-Pa.), Joe Lieberman (D-Conn.), John Ensign (R-Nev.) and Mark Pryor (D-Ark.).

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