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V Life uploads style onto Net via new site

<I>Variety</I> mag logging own Web site

Variety inaugurated on Tuesday a Web site, VLifeMag.com, as an online companion to its V Life magazine.

V Life, which chronicles the people and passions of entertainment, premiered in March 2003 and immediately became a hit within the entertainment community. Variety recently decided to make V Life magazine’s bold content available to the public via the Internet.

VLifeMag.com aims to capture the irreverent spirit and slick design of the magazine with a timeliness not available in print. The online version contains all the style and information from the print publication with new stories posted daily, plus content created exclusively for the online version, including extensive daily party photos and coverage.

In addition, VLifeMag.com will house TheStylephile.com, a first-stop site for sample sales, trunk shows, bargains and store openings.

“VLifeMag.com will take the hallmarks of V Life — startling, original photography and smart writing — and translate them into a Web-friendly format. From bars to cars to fashion, it’s an insider’s perspective of the creative ways in which industryites work and play, supplemented by an exclusive trove of photo features and party coverage,” V Life executive editor Tom Tapp said.

Daily Variety, Daily Variety Gotham, weekly Variety, V Life, Variety.com and VLifeMag.com are all owned by Reed Business Information (RBI), a member of the Reed Elsevier family of companies.

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