COLOGNE — Telecommunication company Vodafone is the first provider to offer a full-length video via cell phone in Germany.
Parallel to the movie’s theatrical preem, Vodafone is airing Teutonic comedy drama “Schoene Frauen” (Beautiful Women) by helmer Sathyan Ramesh to its subscribers. The service is available for 3G cell phones that allow for high-speed data transfer. Pic is aired around the clock every 90 minutes.
According to a spokeswoman, the full-length pic is a special campaign which will be followed by other specials not yet scheduled. Vodafone also plans to offer trailers and scenes from Hollywood classics such as “E.T.” “Jaws” and “Back to the Future.” These will be supplied by provider ConVisual, which recently struck a deal with U.S. studios including New Line Cinema and Universal covering licenses for 30-second sequences from back catalogues.
Through its 3G service, Vodafone also offers compact versions of five German TV channels, including RTL, MTV and news web N24.
The spokeswoman said that Vodafone is preparing to expand its range of TV programming in the course of the year.