National Geo takes short cut

Digital arm to create broadband content

CANNES — National Geographic’s Digital Media Group has launched a short-form production unit to create video content specifically for the burgeoning broadband marketplace.

Striking its latest distribution agreement with MSN, National Geo’s new unit has already delivered its first batch of content, ranging from pieces on the relationship between tiger sharks and albatrosses to the impact of Hurricane Katrina, to consumers on MSN Video.

Heading the new broadband production effort is National Geo’s Gil Pimentel, a five-time Emmy Award winner. Reporting to Betsy Scolnik, VP of content operations for National Geographic Digital Media, Pimentel oversees a team of producers, editors and researchers assigned to the new unit. Elizabeth Guider

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading