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National Geo takes short cut

Digital arm to create broadband content

CANNES — National Geographic’s Digital Media Group has launched a short-form production unit to create video content specifically for the burgeoning broadband marketplace.

Striking its latest distribution agreement with MSN, National Geo’s new unit has already delivered its first batch of content, ranging from pieces on the relationship between tiger sharks and albatrosses to the impact of Hurricane Katrina, to consumers on MSN Video.

Heading the new broadband production effort is National Geo’s Gil Pimentel, a five-time Emmy Award winner. Reporting to Betsy Scolnik, VP of content operations for National Geographic Digital Media, Pimentel oversees a team of producers, editors and researchers assigned to the new unit. Elizabeth Guider

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