Kodak links with Barco on d-cinema

Companies hoping cross-sell will bring in bucks

Looking to expand from its place in preshow entertainment to become a player in digital cinema, Kodak has formed a strategic alliance with digital projector maker Barco to offer a combined solution to exhibs.

Kodak will sell servers to manage digital movie files as well as distribution services to get them to theaters, while Barco will vend projectors. Companies are hoping that by cross-selling each other’s products in one package, they can better compete in the nascent market.

Although there are only about 300 digital screens around the world and about 80 in the U.S., with no funding plan yet in place for a mass rollout, numerous companies are angling to grab a chunk of the market for servers and projectors, including Christie, NEC and Dolby.

Digital blurbs

Kodak has established itself as the biggest independent player for digital projection of preshow ads, behind efforts run by AMC, Regal and Loews, but has only three test deployments for feature pics.

Barco, meanwhile, is already a big player in digital cinema in Europe and Asia, and has a growing presence Stateside.

“Our customers will decide when the time is right, when it makes sense for them to begin widespread deployment of systems and to support that with a broad distribution of movies in digital form,” said Kodak Digital Cinema G.M. Bill Doeren. “But our alliance with Barco says clearly we’re ready to move forward.”

Pact is exclusive, though both companies will continue to sell their digital cinema products separately and support compatibility with other competitors.

More Film

  • Coco

    'Coco' Tops $400 Million at Worldwide Box Office

    Looking to expand from its place in preshow entertainment to become a player in digital cinema, Kodak has formed a strategic alliance with digital projector maker Barco to offer a combined solution to exhibs. Kodak will sell servers to manage digital movie files as well as distribution services to get them to theaters, while Barco […]

  • Owen Gleiberman Variety Best Films of

    Owen Gleiberman's 10 Best Films of 2017

    Looking to expand from its place in preshow entertainment to become a player in digital cinema, Kodak has formed a strategic alliance with digital projector maker Barco to offer a combined solution to exhibs. Kodak will sell servers to manage digital movie files as well as distribution services to get them to theaters, while Barco […]

  • Esport BAR conference : Brands &

    Reed Midem Expands Its eSports BAR Event For Third Edition

    Looking to expand from its place in preshow entertainment to become a player in digital cinema, Kodak has formed a strategic alliance with digital projector maker Barco to offer a combined solution to exhibs. Kodak will sell servers to manage digital movie files as well as distribution services to get them to theaters, while Barco […]

  • Jumanji Welcome to the Jungle

    Dwayne Johnson's Busy Slate

    Looking to expand from its place in preshow entertainment to become a player in digital cinema, Kodak has formed a strategic alliance with digital projector maker Barco to offer a combined solution to exhibs. Kodak will sell servers to manage digital movie files as well as distribution services to get them to theaters, while Barco […]

  • Dwayne Johnson Walk of Fame Honor

    Dwayne Johnson on His Rock-Solid Empire and Walk of Fame Honor

    Looking to expand from its place in preshow entertainment to become a player in digital cinema, Kodak has formed a strategic alliance with digital projector maker Barco to offer a combined solution to exhibs. Kodak will sell servers to manage digital movie files as well as distribution services to get them to theaters, while Barco […]

More From Our Brands

Access exclusive content