Fox unit wired for mobile

Hood will lead wireless entertainment unit

Fox is upping its commitment to the wireless space, establishing a cross-company unit located in its TV studio.

Fox Mobile Entertainment will develop original content and marketing opportunities based on properties from Fox’s film, network and TV arms.

It will be led by News Corp. exec Lucy Hood, who has headed many of the conglom’s wireless initiatives. She’ll take the title of division president and report to 20th Century Fox Television prexy Gary Newman.

Fox has been one of the most aggressive media companies in the mobile space after its success with cell phone voting for “American Idol.” It’s the only film studio to sign a multiyear license with a wireless content company, Sorrent, and has produced four shows for cell phones — one based on “24,” another using footage from “The Simple Life,” and two original series.

“This division will be a central strategic location for wireless content from a number of Fox divisions,” Hood said. “We have a mandate to both support marketing and create a business.”

Hood gets two execs working under her: VP Mitch Feinman and Leighton Webb, veep of wireless licensing.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading