Fox is upping its commitment to the wireless space, establishing a cross-company unit located in its TV studio.
Fox Mobile Entertainment will develop original content and marketing opportunities based on properties from Fox’s film, network and TV arms.
It will be led by News Corp. exec Lucy Hood, who has headed many of the conglom’s wireless initiatives. She’ll take the title of division president and report to 20th Century Fox Television prexy Gary Newman.
Fox has been one of the most aggressive media companies in the mobile space after its success with cell phone voting for “American Idol.” It’s the only film studio to sign a multiyear license with a wireless content company, Sorrent, and has produced four shows for cell phones — one based on “24,” another using footage from “The Simple Life,” and two original series.
“This division will be a central strategic location for wireless content from a number of Fox divisions,” Hood said. “We have a mandate to both support marketing and create a business.”
Hood gets two execs working under her: VP Mitch Feinman and Leighton Webb, veep of wireless licensing.