Online movie ticketing service Fandango has pacted to be the exclusive online ticketing service for the Internet Movie Database.
Service will allow IMDb’s visitors to buy tickets for any U.S. theater in the Fandango network up to 45 days before a film’s opening.
Entertainment listings provider Tribune Media Services (TMS) is also a partner in the service.
Fandango is the ticketing provider for Yahoo! and recently announced a pact to provide ticketing for Imax theaters (Daily Variety, Jan. 11).
IMDb is the most popular movie portal, with 11.4 million unique visitors monthly.
“The ability to have a point of purchase is what the Web thing is about anyway,” said IMDb managing editor Keith Simanton. IMDb is a wholly owned subsid of Amazon.com, and it directs visitors to Amazon’s site for homevideo purchases.
Fandango hopes to gain from IMDb’s strong name recognition and credibility.
Fandango prexy-CEO Art Levitt said, “If you eavesdrop on industry conversations, you invariably hear, ‘Let me check him out on IMDb.’ We really wanted that affiliation.”
The 45-day advance sales window allows studios and exhibs to get early feedback on whether a film is likely to overperform or underperform and thus to adjust marketing campaigns and showtimes accordingly.