CANNES — French paybox Canal Plus unveiled its new video-on-demand service for mobile phones, launched in conjunction with telco Orange as part of a concerted push into new media, at the Mipcom TV mart Wednesday.
For $6 per month, subscribers will be able to download programs aired on the paybox’s flagship channel, such as satirical puppet show “Les Guignols de l’Info,” newscasts and football programming, said Canal Plus director of development Bruno Thibaudeau.
“It is about the personalization of consumption — what I want, when I want, where I want,” Thibaudeau told Daily Variety.
At the end of June, Canal Plus launched a bouquet of TV channels via mobile phone, an $8.30 per month service for which some 7,000 subscribers have signed up to date. Earlier this month the paybox launched its new VOD service, available to France’s 8 million high-speed Internet users without a subscription. Canal Plus is targeting 100,000 regular users by the end of the year, Thibaudeau said.