‘Now’ distrib time for Ardustry

Homevid supplier to start off with 'Forever'

This article was updated on March 18, 2005.

Homevid supplier Ardustry Home Entertainment is getting into the theatrical distrib biz this spring with the pickup of “Now and Forever.”

Starring Mia Kirshner (“The L Word”), “Now & Forever” focuses on a love story born out of a wicked act of betrayal. “Baby Genius” helmer Bob Clark directed the film, which also stars Adam Beach.

Ardustry, which releases a wide array of DVD premiere movies and programs since its launch in 2002, acquired theatrical and DVD rights to “Now and Forever” from Canadian-based Peace Arch Entertainment, which retains all domestic TV rights.

Shoreline, a Peace Arch production partner, will manage “Now & Forever” internationally.

(Susanne Ault is a reporter for Daily Variety sister publication DVD Exclusive.)

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