“The Incredibles” sold an incredible 5 million copies on homevideo Tuesday, according to Pixar and Disney’s Buena Vista Home Entertainment.
That not only puts the title on track to quickly become the top-selling title of the year so far, but it will most likely wind up as the top title of the entire year with about 20 million copies.
That’s not as high as other recent animated successes like “Shrek 2” or “Finding Nemo,” but the box office gross for “Incredibles” was also less at $261 million compared with $340 million for “Finding Nemo” and $437 million for “Shrek 2.” Also, the latter two titles were released during the previous two holiday seasons, typically the biggest buying period, especially for family titles.
Buena Vista is releasing it just two weeks after the movie won the Oscar for an animated movie.
Nonetheless, the first-day sales put “Incredibles” on pace to become one of the few DVDs to cross the 20 million mark and gives Disney a rare, if not unprecedented, one-two punch of two titles in two weeks to open with sales of at least 1 million units on the first day, the other being “Bambi.”
Coupling the sales of “Bambi,” which has risen to more than 4 million copies sold on the way to a projected 8 million, with sales of “Incredibles,” Disney is on its way to one of the biggest combined-sales scores for the month of March.