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Comcast books kiddie library for VOD Vortex

Nelvana to build up on-demand library

NEW YORK — Up to 400 hours of children’s programming from the Nelvana library will form the spine of Vortex On Demand, a programming service Comcast will launch later this month.

Comcast has signed a partnership deal with Nelvana’s parent company, the Toronto-based Corus Entertainment, under which Comcast will sell Vortex On Demand to other cable operators in the U.S.

On-demand services have become close to an obsession for Comcast, which offers more movies, sports and series programming in the format — most of it free with a digital subscription — than any other cabler.

Steve Burke, president of Comcast Cable, stressed that on-demand programming is “one of the things that makes cable service better than satellite.”

Nelvana has packaged Vortex On Demand “with bumpers, interstitials and lead-ins,” said Doug Murphy, exec VP of business development for Nelvana, which will offer the series in three programming categories: pure comedy, action cartoons and creepy suspense, all aimed at kids 6-12.

Nelvana series include “Tales From the Crypt Keeper,” “Pippi Longstocking” and “My Dad the Rock Star.”

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