Univision revs up 23%

Earnings Brief

First-quarter revenues were up 23% at numero uno U.S. Hispanic media company Univision Communications. The Spanish-language company saw its revenue grow to $433 million from $352.9 million in 2004 for the three months ended March 31.

Profits spiked 41% to $44.5 million from $31.6 million the previous year.

Growing interest among Hispanic youth for all things Spanish has driven Univision’s success, according to Univision chairman and CEO A. Jerrold Perrenchio.

“This quarter, on three out of every four nights, the Univision Network delivered a larger adult 18-34 audience than one or more of the Big Four English-language networks among both Hispanics and non-Hispanics in primetime,” said prexy and chief operating officer Ray Rodriguez, who pointed to increased audience penetration across all Univision’s platforms.

Univision’s tubthumping comes on the eve of the May upfronts in New York where it hopes to translate its good news into more ad coin. Net has only half of the top 300 advertisers as clients.

Univision fledgling sister net TeleFutura saw its first-quarter adult 18-49 total day audience down slightly by 8,000 viewers compared with last year.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading