You will be redirected back to your article in seconds

TV ad spend up in Spain

Telecinco ad revenue up 20.7% to 1.02 bil

MADRID — Spain’s TV ad spend climbed 15.5% in 2004 to reach ¤2.7 billion ($3.5 billion), according to a recent report by Spanish ad analysis company Infoadex.

“There was more demand than ad time available, especially at the big private broadcasters Telecinco and Antena 3. The ad hike’s been spectacular, especially taking into account that the medium’s very saturated,” said Infoadex report director Pedro Villa.

According to Infoadex, private net Telecinco topped ad spend revenues with $1.02 billion, a 20.7% increase on a year earlier. The Mediaset-controlled web bettered DeAPlaneta’s Antena 3, which drew $917.9 million, though latter’s year-on-year growth was greater at 25.7%.

Part of the broadcasters’ TV ad bonanza stems from the upbeat performance of primetime local series, led by Telecinco’s family dramedy “The Serranos” and Antena 3’s neighbors comedy “Aqui no hay quien viva.”

Ad rev growth at pubcaster TVE was slighter — up 5.7% to $959.1 million — as it ducked out of Spain’s rating race last year to pursue more PBS-style programming. Spain’s Forta regional state channel network generated $481.7 million in TV revs, also up 5.7% on 2003.

In ancillary media, advertising rose 55% at Spain’s satellite and cable platforms to $34.1 million.

More Biz

  • Hand out image - Free of

    Philanthropy at the Core of Scooter Braun's Business

    MADRID — Spain’s TV ad spend climbed 15.5% in 2004 to reach ¤2.7 billion ($3.5 billion), according to a recent report by Spanish ad analysis company Infoadex. “There was more demand than ad time available, especially at the big private broadcasters Telecinco and Antena 3. The ad hike’s been spectacular, especially taking into account that […]

  • Jeremy Piven

    'Entourage' Extra Claims Jeremy Piven Assaulted Her in New Allegation

    MADRID — Spain’s TV ad spend climbed 15.5% in 2004 to reach ¤2.7 billion ($3.5 billion), according to a recent report by Spanish ad analysis company Infoadex. “There was more demand than ad time available, especially at the big private broadcasters Telecinco and Antena 3. The ad hike’s been spectacular, especially taking into account that […]

  • This, photo shows the 21st Century

    Comcast, Disney Keep Focus on 21st Century Fox Assets Despite AT&T-Time Warner Battle

    MADRID — Spain’s TV ad spend climbed 15.5% in 2004 to reach ¤2.7 billion ($3.5 billion), according to a recent report by Spanish ad analysis company Infoadex. “There was more demand than ad time available, especially at the big private broadcasters Telecinco and Antena 3. The ad hike’s been spectacular, especially taking into account that […]

  • Scorpion-cbs TV Show

    How Scooter Braun Turned Luck With First Series 'Scorpion' Into Prolific TV Business

    MADRID — Spain’s TV ad spend climbed 15.5% in 2004 to reach ¤2.7 billion ($3.5 billion), according to a recent report by Spanish ad analysis company Infoadex. “There was more demand than ad time available, especially at the big private broadcasters Telecinco and Antena 3. The ad hike’s been spectacular, especially taking into account that […]

  • Peter Thiel

    Billionaire Peter Thiel Sells Majority of Facebook Stake, Pocketing $29 Million

    MADRID — Spain’s TV ad spend climbed 15.5% in 2004 to reach ¤2.7 billion ($3.5 billion), according to a recent report by Spanish ad analysis company Infoadex. “There was more demand than ad time available, especially at the big private broadcasters Telecinco and Antena 3. The ad hike’s been spectacular, especially taking into account that […]

  • Justin Bieber Ariana Grande Kanye West

    From Ariana to Watt: Catching Up With Scooter Braun's 20 Clients as SB Projects Turns 10

    MADRID — Spain’s TV ad spend climbed 15.5% in 2004 to reach ¤2.7 billion ($3.5 billion), according to a recent report by Spanish ad analysis company Infoadex. “There was more demand than ad time available, especially at the big private broadcasters Telecinco and Antena 3. The ad hike’s been spectacular, especially taking into account that […]

  • Scooter Braun Team

    Meet the Six Key Execs Who Help Scooter Braun Care for Roster of Clients

    MADRID — Spain’s TV ad spend climbed 15.5% in 2004 to reach ¤2.7 billion ($3.5 billion), according to a recent report by Spanish ad analysis company Infoadex. “There was more demand than ad time available, especially at the big private broadcasters Telecinco and Antena 3. The ad hike’s been spectacular, especially taking into account that […]

More From Our Brands

Access exclusive content