BERLIN — Herbert Kloiber’s Tele 5 is axing primetime gameshows to make way for more features as it seeks to fill a niche in Germany’s TV market, web execs said Tuesday.
Beginning in September, Tele 5 will air two features in primetime on weekdays and four on weekends and holidays to live up to its new promo boast of broadcasting 1,000 films a year.
Kloiber already has a vast film library. Sked will include movie news programs in a cross-promotion scheme with local exhib chain Cinemaxx, of which Kloiber owns 50%.
“A channel specializing in film is missing among German networks, and it’s a niche we are now filling,” said Tele 5 managing director Jochen Kroehne, adding advertisers had expressed great interest in the web’s new profile.
The cable channel has a nationwide reach of 82%; that should hit 85% by fall.
Execs expect Tele 5’s market share, which has registered among the lowest of Germany’s many channels — currently at around 1% — to double within a year.