Sirius dials in talent veepee

Leeds leads way for satellite radio station

HOLLYWOOD — Steve Leeds has been named VP of talent and industry affairs for Sirius Satellite Radio.

Leeds, who has been a consultant for the service, will work on reinforcing relationships with artists and labels and bringing new talent to the Sirius programming mix.

A former radio DJ, Leeds has held a variety of music industry posts including director of on-air talent for MTV and VH1, radio promotion jobs at Atlantic Records and Universal Records and, most recently, senior VP of promotion at Virgin Records.

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