Seven, AFL head back to court

Net claims C7 sports channel was forced out

It’s back to court for the Seven Network and the Australian Football League after mediation failed to resolve Seven’s C7 dispute.

Seven is suing 22 media orgs, telcos and sporting bodies for A$1.1 billion ($818 million), claiming they forced its fledgling feevee sports channel, C7, out of business. Web shuttered in 2002 due to its inability to draw eyeballs without the aid of topline sports like the AFL and National Rugby League.

Informing the court of the failed mediation Seven legal rep John Sheahan said “the lines of communication are still open on the matter,” but that talks had broken down between the net and the AFL.

Justice Ronald Sackville, the judge in the C7 case, encouraged mediation last month when it was apparent the proceedings would carry on for months and cost the various entities millions of dollars.

Seven agreed to mediation with the AFL and is still in talks with the Ten Network on the possibility of mediation.

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