Imax heads to mall

Theater system teams with Tacia Shopping

Imax will partner with leading local retail developer Tacla Shopping to install an Imax MPX theater system in what is expected to be the largest mall in south Brazil.

The 2 million-square-foot Palladium Shopping Center will be located in Curitiba, one of the most progressive and technically advanced cities in Brazil.

Imax has inked deals this year to open theaters in four new Latin American markets.

“Imax theaters have been very successful in premier retail entertainment destinations around the world, and the first-rate facility Tacla is developing in Curitiba will be an ideal venue,” said Imax co-CEOs/co-chairmen Richard L. Gelfond and Bradley J. Wechsler. “Entering emerging markets such as China and India has helped drive rapid growth for Imax the last few years, and we believe that Brazil — a vast and completely untapped market with a population of more than 186 million — also holds great potential for expansion of our theater network.

The Imax theater in Curitiba will be capable of showing Hollywood blockbusters as well as a wide variety of educational and cultural Imax films, in both 2-D and Imax 3-D.

In addition to the Imax theater, the Palladium Shopping Center is expected to have approximately 356 stores, a 10-theater multiplex, eight restaurants and a food court.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading