You will be redirected back to your article in seconds

Great apes

Letter to the Editor

Your article on the Super Bowl ads featuring chimpanzees failed to present important facts. You can go wrong with a chimp, if this amazing being – who has a mind, personality, and emotions just like we do – is separated from his or her mother as an infant to live an unnatural life and suffer physical and psychological damage.

Many people aren’t aware that chimpanzee performers are routinely beaten into submission. And they don’t realize that once the apes reach adolescence and become stronger, they become “problems.” To handle them, trainers will have teeth pulled or use shock collars. Eventually, many chimpanzees are discarded – but zoos seldom take them because these animals never learned to interact with their kind. Chimpanzee performers often end up in shabby roadside zoos or being quietly euthanized.

The story also failed to mention that without our intervention, wild chimpanzees, gorillas, orangutans and bonobos may be extinct in 10-15 years. Given advances in animation and robotics, the film and TV industries have not even the feeblest argument for a trade that harms living beings and perpetuates misunderstanding of their species’ plight.

It’s time that all actors and others in entertainment join the courageous professionals who have refused to participate in productions using great apes. It’s time we all refuse to sanction this gross misuse of beings who are vulnerable to exploitation precisely because they are so like us.

Dr. Jane Goodall, DBE,

United Nations Messenger of Peace,

Founder, Jane Goodall Institute

More Voices

  • The Lion King Broadway

    How 'The Lion King' Ushered in the Era of the Blockbuster on Broadway

    Your article on the Super Bowl ads featuring chimpanzees failed to present important facts. You can go wrong with a chimp, if this amazing being – who has a mind, personality, and emotions just like we do – is separated from his or her mother as an infant to live an unnatural life and suffer […]

  • Kevin Spacey Clarance Darrow Broadway

    Broadway Gets Serious About Sexual Harassment

    Your article on the Super Bowl ads featuring chimpanzees failed to present important facts. You can go wrong with a chimp, if this amazing being – who has a mind, personality, and emotions just like we do – is separated from his or her mother as an infant to live an unnatural life and suffer […]

  • Scrips Discovery Partnership

    A Merger Between Scripps and Discovery Could Be a Smart Fit

    Your article on the Super Bowl ads featuring chimpanzees failed to present important facts. You can go wrong with a chimp, if this amazing being – who has a mind, personality, and emotions just like we do – is separated from his or her mother as an infant to live an unnatural life and suffer […]

  • profiles theatre Sexual Harassment

    Sexual Harassment in the Theater: How Chicago Fought Back

    Your article on the Super Bowl ads featuring chimpanzees failed to present important facts. You can go wrong with a chimp, if this amazing being – who has a mind, personality, and emotions just like we do – is separated from his or her mother as an infant to live an unnatural life and suffer […]

  • TV Television problems Expenses Placeholder

    Netflix Has Secret Weapon in Hollywood's Multibillion-Dollar Arms Race

    Your article on the Super Bowl ads featuring chimpanzees failed to present important facts. You can go wrong with a chimp, if this amazing being – who has a mind, personality, and emotions just like we do – is separated from his or her mother as an infant to live an unnatural life and suffer […]

  • sweeney Todd Barrow Street Theatre

    Commercial Off Broadway Isn't Dead -- It's Turning Into Broadway

    Your article on the Super Bowl ads featuring chimpanzees failed to present important facts. You can go wrong with a chimp, if this amazing being – who has a mind, personality, and emotions just like we do – is separated from his or her mother as an infant to live an unnatural life and suffer […]

More From Our Brands

Access exclusive content