California Gov. Arnold Schwarzenegger and Jackie Chan joined forces in Hong Kong Friday to bow an anti-piracy public service announcement at a lunch for 700 people.
The spot, which shows the duo dodging explosions on motorcycles, began airing Friday evening in Hong Kong on payboxes, free-to-air broadcasters and screens in public transport buses. It also will run in some parts of China where Hong Kong-based broadcasters, such as Phoenix, have access.
The public service announcement was lensed in California in September and helmed by Jonathan Mostow, who made “Terminator 3 — Rise of the Machines.” Schwarzenegger and Chan donated their time for the spot.
In addition to promoting California’s agricultural products and Disneyland in Hong Kong, Schwarzenegger said Hollywood, a $30 billion industry, and Hong Kong have a lot at stake when it comes to fighting for intellectual property rights. It’s important “to build a framework for more prosperity,” he said.
“I think the general public is still not very aware of the problems” with protecting IP, he said. Only with the help of government and law enforcement in Hong Kong or China can the initiative be successful, he added. “It’s a slow process.”
Pirates “are robbing the creative industry,” Chan said, who spoke as a surprise guest and introduced Schwarzenegger, who was on a one-day visit to Hong Kong, following his trip to Beijing and Shanghai.
Chan blamed piracy for the decline in Hong Kong’s movie industry, which has shrunk from a high of 300 films a year to 40 in the past six months.
“Who wants to create or invest in new technology when you can’t safeguard it,” Schwarzenegger said. He estimates the U.S. is losing $250 billion a year because of piracy in various sectors including pharmaceuticals, fashion, software and entertainment.
According to the Motion Picture Assn. of America, there are 600,000 movies illegally downloaded worldwide every day.
The lunch was organized by the Hong Kong General Chamber of Commerce and the American Chamber of Commerce in co-operation with the Intellectual Property Department and the California Commission for Jobs and Economic Growth.