CEOs step up piracy battle

Wright, Fourtou, Ballmer meet to discuss tactics

HOLLYWOOD — NBC Universal CEO and chairman Bob Wright and Vivendi Universal topper Jean-René Fourtou were among CEOs from the world’s leading companies who met in London on Tuesday to discuss ways to fight all forms of piracy.

Others included EMI Group honcho Eric Nicoli and Microsoft CEO Steven A. Ballmer as well as reps from other industries such as pharmaceutical firm GlaxoSmithKline and food giant Nestle.

They have formed the Business Action to Stop Counterfeiting and Piracy (BASCAP) coalition, co-chaired by Fourtou and Nicoli. BASCAP is an initiative of the Intl. Chamber of Commerce (ICC).

“ICC has already successfully worked to put counterfeiting and piracy on the agenda of G8 governments,” Fourtou said. “The aim of BASCAP is twofold. To ensure governments now turn words into action and to help them raise awareness among the public of the seriousness of the problem.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading